In a recent interview with Howard Jackson, Co-Founder of Cincy Digital LLC, he shared his personal experience with digital billboard advertising and working with Daktronics. Cincy Digital is located in Cincinnati, Ohio. They offer advertisers the ability to reach and engage consumers by using a digital display for their business.
Q. What services does Cincy Digital provide?
A. “Cincy Digital specializes in LED digital billboards and technology. It’s a locally owned out-of-home, full-service media firm. We’ve been in business for 12 years.”
Q. What did you do before entering the digital billboard advertising industry?
A. “We sold mechanical tri-vision billboard displays. Then we noticed LED digital technology changing the out-of-home media industry. You get noticed, create memorable exposure, and increase ROI.”
Q. Why did you enter the billboard advertising industry?
A. “Digital displays are a great media for advertising, like the displays you see in NFL football stadiums. We saw an opportunity to make money. With our prior experience working with mechanical tri-vision displays, we knew it was a great transition for our company.”
“So we began researching digital displays. The technology offers a high quality advertising medium. We sell the opportunity to bring multiple advertising to one outlet. There is a strong future for digital billboard technology.”
Q. How was your experience working with Daktronics?
A. “We went through an exhausting process of looking at digital display manufacturers. Daktronics stood out because of its reputation, quality and service. They were the best choice for us.”
“We actually visited the manufacturing facility at the corporate office in Brookings, SD. We were very impressed, especially with the Live Events manufacturing. Also, we talked to other customers who had great things to say about Daktronics.”
“After all of our research and decision, we never looked back. Daktronics delivered. The installation was seamless and the displays are operating at peak performance. We’ll continue to look for more opportunities to grow our business.”
Share this great video from the OAAA with your potential advertisers and sell more advertising space.
Today’s billboards are:
32% of all consumers have viewed a digital billboard ad in the last week. Use these resources to learn more about taking your billboard invenotry digital: Go Digital
Have a wonderful holiday season! Thank you for making Daktronics your digital display provider. If you’re working on a project with us, please note our holiday closings for 2013:
DECEMBER 23-JANUARY 1
Service is open for urgent needs (except on November 28-29, December 24 -25 & January 1).
Note to Platinum and Partner customers: technical support will be available to you on the holidays
Call 1-877-325-4357 (DakHelp)
It seems so early to be talking about the Holidays, but the snow is flying here in our fine state of South Dakota, and the countdown to Black Friday has begun!
Children and adults alike are making their lists and according to a recent OAAA Sales Tip, the shopping has started:
A recent poll reflected typical consumer holiday shopping plans:
- 38% start their holiday shopping by mid-October
- 34% start on Black Friday
- 18% start in early December
- 5% start a few days before the holidays
- 3% start on Cyber Monday
We’ve created some free digital billboard content pieces for you to entice your advertisers to get their holiday advertisements up and running. Use these dynamic countdown pieces for sponsorship spots or simply as inspiration for your clients.
We hope you enjoy and remain calm … Christmas is only 69 days away!
Want to take advantage of this free content Email Us
It’s easy for a manufacturer to say, “We build the industry’s best product.” But it’s not so easy to come up with specifics to support such a broad claim.
We continually work to improve our digital billboard product line. What makes our product different? View our intelligent design inforgraphic for specifics at http://www.daktronics.com/intelligentdesign.
Years of industry experience plus your feedback result in an intelligently designed billboard. Expect it.
What better way to give charity event sponsors, participants and volunteers the spotlight they deserve than with high-profile LED displays? We at Daktronics were glad to be part of a worthy cause, partnering with Lamar and Coaches vs. Cancer (CvC) Spokane at this year’s 12th annual CVC Golf Classic in Washington.
Our Daktronics LED street furniture recently made its way west, showing off its brightness and aesthetics on the sidewalks of CA.
From campuses to cityscapes and malls to airports, this technology engages slow moving, eye-level traffic. Here’s why street furniture is a great product for out-of-home advertising:
- It cuts through direct sun and makes the ads your customers purchase visible ALL day
- If viewability isn’t enough, high-quality LED units lasts 3 to 4 times longer than a typical LCD unit
- Have you heard the noise output on other street level advertising displays? They are loud and distracting – our street furniture is whisper-quiet
- It compliments other OOH advertising and will enhance your customer’s brand
If you need further convincing visit our Product Page
Find out if we are coming to a city near you, or request a product demo:
As the saying goes, first impressions are lasting impressions. And since digital billboards don’t have feelings, we think it’s safe to say that they should be judged on their appearances. While image quality may not be everything, so to speak, it makes our list of What to Expect from your digital billboard manufacturer.
Advertisers buy digital billboard ads to promote their brands and ultimately generate revenue. They expect to have their brand accurately represented and their messages fully communicated.
While most LED signs look good “out of the box”, it is important to consider what level of image quality you expect for the life of your display. Take a look at our latest infographic and learn what to expect from your digital billboard manufacturer. www.daktronics.com/imagequality
The OAAA recently shared a “Back to School” sales tip highlighting the nation’s 79 million students heading back to school this fall and the flurry of in-store and online promotions from various retailers that coincide.
Take this opportunity to sell more space on your digital billboards! Encourage retailers to purchase advertising space or add a sponsorship to boost sales.
We created a free “Back to School” message for you to use, just add your customers’ sponsorship logo, countdown info and you’re all set!
Email our content services team at email@example.com and we’ll set you up with the right size content for your display.
Check out the entire OAAA Sales Tip write up
If you’re in the market for a digital billboard, chances are you are doing comparisons and the term ‘pixel density’ has come up.
Pixel Density or Display Resolution is based on the number of individual pixels present on the face of a digital billboard – a significant factor in determining image quality. Assuming high-quality LEDs are being used — the more pixels in a given area (1 Red LED, 1 Green LED, 1 Blue LED – no sharing), the higher the pixel density and image quality.
Your customers’ are ultimately buying image quality to best represent their brand. Understanding and choosing a pixel density that works with the site’s viewing distance, traffic speed and type of content will help meet your clients’ image quality expectations. So, when you are considering digital billboard options from various manufacturers, make sure you are comparing apples to apples.
You may be familiar with printed billboard advertising creative terms such as Dots Per Inch (DPI) and Pixels Per Inch (PPI). These are standards for printing and are not be the best comparison of LED displays. This difference between printing and digital billboard measurements may leave you wondering how to find the best solution for your digital location.